The use of multiple methods to measure organizational culture is known as:

A) convergence.
B) the multitrait-multimethod matrix.
C) triangulation.
D) the two-layered study.

Triangulation

A research method that involves using multiple data sources, methods, or theories to enhance the credibility and validity of the findings.

Multitrait-Multimethod Matrix

A psychological assessment tool used to validate the construct validity of tests by evaluating the correlation between different traits and methods.

Two-Layered Study

A research approach that examines a topic or phenomenon at two different levels of analysis or perspectives to gain a more comprehensive understanding.