The underlying beliefs and attitudes that help determine behaviour are referred to as:

A) morals.
B) ethics.
C) personal standards.
D) values.
E) social norms.

Underlying Beliefs

Fundamental convictions or assumptions that influence one's behavior and perception of the world, often unconsciously.

Behaviour

The actions or reactions of an individual or group in response to external or internal stimuli.

Values

Fundamental beliefs or ideals shared by the members of a culture about what is good or desirable and what is not, which governs their behavior.