Asked by Anslee Holland on Jun 30, 2024

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The strategic marketing process involves three phases: planning, implementation, and

A) review.
B) execution.
C) evaluation.
D) goal revision.
E) correction.

Strategic Marketing Process

The approach a company takes to plan and execute marketing activities to reach their target audience and achieve competitive advantage.

Evaluation Phase

The stage in a project or campaign where outcomes are assessed against objectives to determine success and inform future decisions.

  • Acquire knowledge of the strategic marketing process and its trio of stages: planning, carrying out, and evaluating.
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Zybrea KnightJul 03, 2024
Final Answer :
C
Explanation :
The third phase of the strategic marketing process is evaluation, where the effectiveness and performance of the implemented plan are analyzed and reviewed. This evaluation helps in identifying the strengths and weaknesses of the plan and making necessary changes for future success.