Asked by Luthando Bongobi on Jul 27, 2024

verifed

Verified

________ is the managerial decision process that matches the organization's resources and capabilities to its market opportunities for long-term growth.

A) Operational planning
B) Strategic planning
C) Portfolio analysis
D) SWOT analysis

Strategic Planning

A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Managerial Decision

A decision-making process by managers that involves choosing between possible solutions to a problem to achieve the best possible outcome for their organization.

Capabilities

Refer to a company's ability, resources, and skills to carry out its strategy and achieve its objectives.

  • Understand the core concepts of strategic planning in marketing.
verifed

Verified Answer

RO
Rachel OlivaJul 29, 2024
Final Answer :
B
Explanation :
Strategic planning is the process of making decisions about the organization's long-term direction and allocating resources to pursue this direction. It involves analyzing the organization's strengths and weaknesses, as well as external opportunities and threats, and then developing a roadmap for achieving long-term growth and success. Operational planning, portfolio analysis, and SWOT analysis are all important components of strategic planning, but do not represent the full process of strategic planning on their own.