The steps of the decision-making process in order are ______.

A) purchase, post-purchase evaluation, problem recognition, information search, and alternative evaluation
B) information search, problem recognition, alternative evaluation, purchase, and post-purchase evaluation
C) problem recognition, information search, alternative evaluation, purchase, and post-purchase evaluation
D) problem recognition, alternative evaluation, information search, purchase, and post-purchase evaluation

Decision-Making Process

A series of steps that lead from identifying a problem or opportunity to making a choice among alternative courses of action.

Post-Purchase Evaluation

The process customers go through after buying a product or service, assessing their satisfaction or dissatisfaction and how well the product or service met their expectations.

Alternative Evaluation

Involves the process of assessing different options or solutions in decision-making contexts to determine their viability, based on criteria such as cost, benefits, and potential risks.