Asked by Grant Messenger on Jul 16, 2024
Verified
The consumer decision process begins with a comparison of available alternatives.
Consumer Decision Process
A series of steps a buyer goes through before making a purchase decision.
- Understand the steps of the consumer decision process model.
Verified Answer
WJ
Wesdieunide Jean-LouisJul 22, 2024
Final Answer :
False
Explanation :
The consumer decision process begins with the recognition of a need, not with the comparison of available alternatives.
Learning Objectives
- Understand the steps of the consumer decision process model.
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