The salesperson's ________ contains the central information provided in the sales presentation.

A) customer benefit plan
B) sales call objective
C) customer profile
D) marketing plan
E) business proposition

Customer Benefit Plan

A strategy or program designed to provide advantages or positive outcomes to customers, enhancing satisfaction and loyalty.

Sales Presentation

A sales presentation is a pitch or demonstration provided by a salesperson to a prospect, highlighting the features, benefits, and value of a product or service to persuade the prospect to make a purchase.

Marketing Plan

A comprehensive document outlining a company's marketing strategy, including advertising, target markets, and sales tactics for a specific time period.