It is important to emphasize benefits in a sales presentation to a prospective buyer because benefits:

A) focus on the psychological reasons of a purchase.
B) fulfill the buyer's needs and motives.
C) fulfill the buyer's economic wants.
D) focus on rational reasons of a purchase.
E) focus on emotional reasons for a purchase.

Benefits fulfill the buyer's needs and motives. While economic and rational reasons for a purchase are important, it is ultimately the fulfillment of the buyer's needs and desires that drives their decision-making process. Focusing on the benefits helps them see how the product or service can satisfy those needs and ultimately lead to a successful sale.