The "S" in the SELL Sequence reminds the salesperson to show the benefits first.

SELL Sequence

A structured sales strategy emphasizing specific steps such as Show, Explain, Lead, and Lock to close a deal.

Salesperson

An individual who sells products or services to customers, often directly, in order to generate revenue for a business or company.

Benefits

Advantages or positive outcomes that result from the use of a product or service, often used as selling points in marketing.