Asked by Destiny Marsh on Jul 23, 2024

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________ is defined as the series of sequential actions by a salesperson that leads toward the customer taking a desired action and ends with a follow-up to ensure purchase satisfaction.

A) The sales presentation
B) The prospecting process
C) The sales process
D) Networking
E) The preapproach

Desired Action

The specific behavior or response a marketer aims to elicit from the target audience.

Purchase Satisfaction

A measure of how pleased a customer is with a purchased product or service and the buying experience.

  • Recognize the steps involved in the selling process and their sequence.
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LaShay McEachernJul 24, 2024
Final Answer :
C
Explanation :
The sales process is defined as the series of sequential actions by a salesperson that leads toward the customer taking a desired action and ends with a follow-up to ensure purchase satisfaction. This encompasses all steps from initially identifying potential customers to closing the sale and following up.