Asked by Garrett Packer on Feb 18, 2024
Verified
The revenue driver that is addressed when a company offers a frequent shopper award is ______.
A) frequency
B) price
C) selling process
D) customers
A) frequency
B) price
C) selling process
D) customers
- Understanding the impact of offering a frequent shopper award on revenue generation
- Identifying the relationship between frequent shopper programs and customer behavior
- Analyzing the effectiveness of frequent shopper awards in driving customer loyalty
Verified Answer
YZ
Yaying Zheng
Feb 18, 2024
Final Answer :
A
Explanation :
Offering a frequent shopper award is a strategy to increase the frequency of purchases by customers, thus driving revenue.
Learning Objectives
- Understanding the impact of offering a frequent shopper award on revenue generation
- Identifying the relationship between frequent shopper programs and customer behavior
- Analyzing the effectiveness of frequent shopper awards in driving customer loyalty
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