Asked by Garrett Packer on Feb 18, 2024

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Verified

The revenue driver that is addressed when a company offers a frequent shopper award is ______.

A) frequency
B) price
C) selling process
D) customers

Customers

People who populate the segments of a market served by the offering.

  • Understanding the impact of offering a frequent shopper award on revenue generation
  • Identifying the relationship between frequent shopper programs and customer behavior
  • Analyzing the effectiveness of frequent shopper awards in driving customer loyalty
verifed

Verified Answer

YZ
Yaying Zheng

Feb 18, 2024

Final Answer :
A
Explanation :
Offering a frequent shopper award is a strategy to increase the frequency of purchases by customers, thus driving revenue.