Asked by Shay D. Davis on Jun 01, 2024
Verified
The participant observation approach requires a researcher to make and record objective observations of focus group participants.
Participant Observation
A qualitative research method where the researcher immerses themselves in a community or group to observe behaviors and interactions from within.
Objective Observations
Objective observations refer to the unbiased and impartial recording or reporting of facts without influence from personal feelings or opinions.
Focus Group
Research method that involves a collective depth interview.
- Acquire knowledge of diverse research techniques in public relations and their relevance.
Verified Answer
JK
Jessica KaiserJun 06, 2024
Final Answer :
False
Explanation :
Participant observation involves the researcher actively engaging in the environment they are studying, which can include subjective experiences and interactions, not just making and recording objective observations of focus group participants.
Learning Objectives
- Acquire knowledge of diverse research techniques in public relations and their relevance.