Asked by Nikita Verma on Jul 22, 2024
Verified
The one-off ploy by Skittles to let its social media presence take over its website is an example of which of the following?
A) Stunt.
B) Activation tool.
C) Social media marketing ploy.
D) Trial phase.
E) Activation.
Social Media Presence
A measure of how visible and active an individual or organization is on social media platforms.
One-Off Ploy
A strategy or action taken that is intended for a single use or occurrence, not part of a regular or continuous approach.
- Acknowledge the roles of social media in the strategic planning of marketing activities.
Verified Answer
KF
Kayla FitzpatrickJul 28, 2024
Final Answer :
A
Explanation :
This is a one-time publicity stunt by Skittles to attract attention and generate buzz around their brand.
Learning Objectives
- Acknowledge the roles of social media in the strategic planning of marketing activities.
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