As your first assignment in an advertising agency, your manager asks you to come up with messages for three billboards promoting the university you attended. The manager wants one ad for each of the three types of promotion objectives. Create an example of a one-sentence billboard advertising message for each objective: inform, persuade, and remind.

Promotion Objectives

The specific goals a company intends to achieve through various marketing strategies to increase consumer awareness or sales.

Advertising Agency

A service-based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

Billboard Advertising

A form of outdoor advertising that uses large-scale print or digital displays placed in high-traffic areas to promote products, services, or events.