Asked by Lydia Silva on Jun 14, 2024
Verified
The most effective sales messages follow the AIDA strategy, which seeks to elicit desire in the closing.
AIDA Strategy
A marketing model that outlines the process of attracting customer attention, maintaining interest, creating a desire for the product, and inducing action or purchase.
Desire
Desire is a strong feeling of wanting or wishing for something to happen or to possess something, often driving motivation and action.
- Uncover the constituents of prosperous sales messages through the implementation of the AIDA approach.
Verified Answer
MF
Michaela FitzgeraldJun 18, 2024
Final Answer :
False
Explanation :
The AIDA model stands for Attention, Interest, Desire, and Action, aiming to elicit action in the closing, not just desire.
Learning Objectives
- Uncover the constituents of prosperous sales messages through the implementation of the AIDA approach.
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