The members of Generation X are also referred to as Digital Natives.

Generation X

Generation X describes the demographic cohort following the baby boomers and preceding the millennials, typically defined as being born from the early-to-mid 1960s to the early 1980s.

Digital Natives

Individuals who have grown up with access to digital technology from an early age, making them proficient with digital devices and the internet.

Understand the effect that distinct demographic cohorts, like Generation Y, Generation X, and Baby Boomers, have on the development of marketing strategies.

Verified Answer

Zovisa WellsJun 18, 2024

Final Answer :

False

Explanation :

Generation X is actually referred to as Digital Immigrants, while Digital Natives is a term used to describe individuals born into the age of digital technology, such as Millennials and Gen Z.

Learning Objectives

Understand the effect that distinct demographic cohorts, like Generation Y, Generation X, and Baby Boomers, have on the development of marketing strategies.

The members of Generation X are also referred to as Digital Natives.

Definitions

Learning Objectives

Learning Objectives

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