Which generational cohort is often referred to as the echo-boom? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

The generational cohort labeled Generation Y includes the 72 million Americans born between 1981 and 1996. This was a period of increasing births, which resulted from baby boomers having children, and it is often referred to as the echo-boom. Generation Y exerts influence on music, sports, computers, video games, and all forms of communication and networking. Generation Y members are interested in distinctive, memorable, and personal experiences and are very adept at managing their lives to create a work-life balance. They are strong-willed, passionate about the environment, and optimistic. This is also a group that is attracted to purposeful work where they have control.