The measurement of how well a CRM program prioritizes customers based on each customer's profitability is referred to as

A) share of customer.
B) lifetime value.
C) customer focus.
D) customer equity.
E) dollar fill rate.

Customer Equity

A ratio that compares the financial investments a company puts into gaining and keeping customers to the financial return on those investments.

CRM Program

Customer Relationship Management program; a strategy for managing an organization's interactions with current and potential customers using data analysis about customers' history with a company.

Customer's Profitability

The financial benefit a company gains from dealing with a customer, considering the revenues generated and the costs associated with maintaining the relationship.