Asked by Erica Cluff on Jun 28, 2024
Verified
After World War II, consumers were able to make purchase decisions based more on their wants and desires than necessity. As a result, more companies discovered the benefits of
A) personal selling.
B) economies of scale.
C) marketing.
D) mass customization.
E) online shopping.
Personal Selling
The two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.
Economies of Scale
The reduction in per-unit cost achieved by an increase in production volume, allowing businesses to spread fixed costs over more units.
Mass Customization
A strategy that allows consumers to personalize specific aspects of a product while still producing it in large volumes, combining the benefits of mass production with individual customization.
- Recognize the importance of customer value and strategies for delivering it.
Verified Answer
Learning Objectives
- Recognize the importance of customer value and strategies for delivering it.
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