Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.

A) social graphics,intuitional data
B) demographics,psychographics
C) crowdsourcing,regionalism
D) psychometrics,cryptography

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing or policy-making purposes.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Quantifiable Characteristics

Attributes or features of an object or project that can be measured and expressed numerically.