The first step in the personal-selling process is ______.

A) questioning
B) approach
C) pre-approach
D) demonstration

Personal-Selling Process

A series of steps that a salesperson follows to sell a product or service, which usually includes pre-approach, approach, presentation, handling objections, closing, and follow-up.

Pre-Approach

A stage in the selling process where information is gathered about a potential client before making direct contact.