Asked by Jackson Lukens on Jun 15, 2024

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The steps in the personal-selling process, in order, are which of the following?

A) approach, pre-approach, questioning, demonstration, handling objections, closing the deal, suggestion selling, and follow-up
B) pre-approach, approach, questioning, demonstration, handling objections, closing the deal, suggestion selling, and follow-up
C) demonstration, pre-approach, approach, questioning, handling objections, closing the deal, suggestion selling, and follow-up
D) questioning, demonstration, approach, pre-approach, handling objections, closing the deal, suggestion selling, and follow-up

Personal-Selling Process

A direct marketing approach that involves face-to-face interaction between a salesperson and potential customers to engage and convert them into buyers.

Suggestion Selling

A sales technique where the seller recommends additional products or services to the customer, potentially enhancing the customer's purchase experience and increasing sales.

Handling Objections

The process of addressing and overcoming objections or concerns raised by a potential client or customer.

  • Explain the process of personal selling and outline its stages.
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Amirul AkmalJun 17, 2024
Final Answer :
B
Explanation :
The correct sequence in the personal-selling process starts with the pre-approach, where the salesperson prepares for the sales visit. This is followed by the approach, where the initial meeting with the customer takes place. Questioning then helps the salesperson understand the customer's needs. The demonstration showcases the product or service. Handling objections involves addressing any concerns the customer has. Closing the deal is the process of finalizing the sale. Suggestion selling involves recommending additional products or services, and follow-up ensures customer satisfaction and maintains the relationship.