Asked by Charlease Jordan on May 17, 2024
Verified
Explain what the personal selling process is and list the steps involved in the process.
Personal Selling Process
Personal Selling Process is a face-to-face sales technique involving a series of steps from identifying potential buyers to closing the sale, tailored to fit the individual customer's needs and preferences.
Steps
Sequential actions taken towards achieving a particular goal or completing a process.
- Comprehend the basic principles of personal selling along with the stages included in the process of personal selling.
Verified Answer
MT
Monica ToscanoMay 21, 2024
Final Answer :
The personal selling process consists of a sequence of seven steps that salespeople follow to acquire new customers and obtain orders: prospecting and qualifying; preapproach; approach; presentation; handling objections; gaining commitment; and follow-up.
Learning Objectives
- Comprehend the basic principles of personal selling along with the stages included in the process of personal selling.
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