The first step in content analysis is ______.

A) develop a hypothesis or research question about the content
B) define the content to be analyzed
C) sample the universe of content
D) select units for coding

Hypothesis

A testable statement about the relationships one expects to find among variables of interest. A two-tailed test predicts relationships between two variables but does not specify the direction of the relationship. A one-tailed test specifies the direction of relationships between variables. Null hypotheses specify that there is no relationship between variables.