Develop and explain a coding sheet you would use to analyze the use of persuasive appeals in consumer advertising for a product of your choice.

Coding Sheet

A document or tool used for systematically recording and categorizing qualitative data during research for easier analysis.

Persuasive Appeals

Refers to the methods used in communication and rhetoric to influence or convince an audience, often classified as ethos, pathos, and logos.

Consumer Advertising

Marketing efforts aimed at the general public to promote goods, services, and ideas through various media channels.