Asked by Harish Ravalla on May 23, 2024
Verified
The current view of marketing held by most practitioners is that ethics and social responsibility are good supplements to business activities but are not essential.
Marketing Ethics
The moral principles guiding marketing decisions and practices, ensuring fairness, honesty, and respect for stakeholders.
Social Responsibility
The obligation of companies to conduct their business in a way that is ethical and beneficial to society.
- Understand the significance of marketing in upholding ethical norms and the consequences of not adhering to them.
Verified Answer
TH
Triniti HaynesMay 26, 2024
Final Answer :
False
Explanation :
The current view held by most marketing practitioners emphasizes that ethics and social responsibility are integral and essential to conducting business, not just supplements. This approach aligns with the broader understanding that sustainable and ethical practices contribute to long-term success and positive brand image.
Learning Objectives
- Understand the significance of marketing in upholding ethical norms and the consequences of not adhering to them.
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