The activities that involve all the ways in which companies tell their customers about their offering is known as ______.

A) branding
B) positioning
C) promotion
D) the pitch

Promotion refers to the various activities that companies use to communicate the value of their products or services to their target customers. This can include advertising, sales promotions, personal selling, public relations, and direct marketing. Branding, on the other hand, is the process of creating a unique name, design, and image for a product or service in the minds of consumers. Positioning is the process of identifying a specific market niche and tailoring a marketing mix to meet the needs and preferences of that target market. The pitch refers to a persuasive message that is designed to convince someone to buy a product or service.