Asked by Blukey McDowall on Jul 26, 2024

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Summarize the methods used and the results obtained by Moscovici in his studies of minority influence.

Moscovici

Refers to Serge Moscovici, a social psychologist known for his work on social influence, minority influence, and the theory of social representations.

Minority Influence

A form of social influence where a smaller portion of a group changes the attitudes, beliefs, or behaviors of the larger group.

  • Examine the reasons and methods by which minority opinions have the power to change majority beliefs.
  • Gain an understanding of past and present approaches to research and their results concerning the examination of social influence, highlighting critical experiments.
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JW
Jasmine WelchJul 29, 2024
Final Answer :
Moscovici conducted several studies on minority influence, using methods such as laboratory experiments and observational studies. In his most famous study, Moscovici and his colleagues used a laboratory experiment in which participants were shown a series of blue slides that varied in intensity. The participants were then asked to state the color of each slide out loud. In the experimental condition, two confederates consistently called the blue slides green, while the majority of participants called them blue.

The results of this study showed that the consistent minority influence led to a significant number of participants also calling the blue slides green. This demonstrated the power of minority influence in changing the opinions of the majority.

In another study, Moscovici used observational methods to study the influence of a consistent minority on a larger group. He found that when a consistent minority expressed their opinions, they were able to influence the majority, even after the minority had left the group.

Overall, Moscovici's studies demonstrated the effectiveness of consistent minority influence in changing the opinions and behaviors of the majority. These findings have important implications for understanding social change and the power of minority voices in influencing larger groups.