Asked by Karla Rosas on Jun 26, 2024
Verified
Sherman Inc., a Canadian automaker, is the market leader in the automobile industry in Canada. It wants to expand its business to Southeast Asia. How can Sherman be a global winner in an international setting?
A) By capitalizing on the fact that its customers and suppliers speak the same language
B) By relying on the fact that everyone understands the norms of business
C) By focusing on the external factors that are consistent across industries
D) By being better able to identify and respond to local nuances
Local Nuances
Pertains to the subtle and specific features or variations within a local context or culture, often crucial for understanding and operating effectively within that locale.
- Examine the consequences of global business operations on a firm's competitiveness.
- Recognize the importance of adapting business strategies to international markets.
Verified Answer
MS
Manpreet SainiJul 01, 2024
Final Answer :
D
Explanation :
Sherman Inc. can become a global winner by being better able to identify and respond to local nuances, as this approach allows the company to tailor its products, marketing strategies, and operations to meet the specific needs and preferences of the local market in Southeast Asia, thereby gaining a competitive advantage.
Learning Objectives
- Examine the consequences of global business operations on a firm's competitiveness.
- Recognize the importance of adapting business strategies to international markets.
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