Asked by Jacek Buczko on Jun 10, 2024
Verified
Lever Brothers changed the formula of its bar soap to match different countries' water conditions and washing habits.This exemplifies a(n) :
A) globalization strategy.
B) outsourcing strategy.
C) strategic alliance.
D) multinational strategy.
E) joint venture.
Globalization Strategy
A globalization strategy is an approach adopted by organizations intending to operate and compete on a global scale, often involving diversifying markets, sourcing, and product offerings internationally.
- Understand the adjustments companies make in their strategies to cater to different international markets.
Verified Answer
BG
Bella GutkinJun 15, 2024
Final Answer :
D
Explanation :
Lever Brothers adapting its soap formula for different countries' water conditions and washing habits is an example of a multinational strategy, where a company modifies its products or services to accommodate local preferences and conditions in each country it operates.
Learning Objectives
- Understand the adjustments companies make in their strategies to cater to different international markets.