Asked by Jazmin Simone on Jul 12, 2024
Verified
Ray's boss and mentor showed him in great detail how to write a marketing plan.In expectancy theory terminology, the boss increased Ray's expectancy.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act in certain ways based on their expectations of the outcome and the value they place on that outcome.
Marketing Plan
A strategic document outlining an organization's efforts to promote its products or services to the target audience.
- Gain insight into the core concepts of expectancy theory and its implementation in setting objectives.
Verified Answer
RW
Romany WasilJul 16, 2024
Final Answer :
True
Explanation :
By showing Ray how to write a marketing plan in detail, the boss effectively increased Ray's expectancy by enhancing his belief that his effort (learning to write a marketing plan) would lead to successful performance.
Learning Objectives
- Gain insight into the core concepts of expectancy theory and its implementation in setting objectives.
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