Quality function deployment refers to first, determining what will satisfy the customer, and second, translating the customers' desires into a target design.

Quality Function Deployment

A systematic approach to design based on a close awareness of customers' desires, with the aim of translating those desires into the target design.

Target Design

The process of developing products or systems with specific goals and requirements in mind, aimed at meeting the needs of the end-user.

Customer's Desires

The needs or wishes that drive consumers to purchase goods or services.