Asked by Jalon Lipford on May 10, 2024
Verified
Psychographic segmentation has been found to be more useful for marketers than demographics alone as a way to predict consumer behavior, especially for
A) products that have reached the maturity stage in the product life cycle.
B) imported goods and services.
C) products and services that don't exist yet.
D) products that appeal to children.
E) durable goods.
Psychographic Segmentation
A marketing technique involving division of a market into segments based on consumer personality traits, values, attitudes, interests, or lifestyles.
Demographics
Statistical data relating to the population and the different groups within it, such as age, gender, income, and education.
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
- Recognize psychographic segmentation's role in predicting consumer behavior.
Verified Answer
Learning Objectives
- Recognize psychographic segmentation's role in predicting consumer behavior.
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