P&G's Being a Girl offers the same content to consumers is 40 countries. This is an example of a(n) :A) transtheoretical perspective.B) etic perspective.C) emic perspective.D) niche strategy.

Question

P&G's Being a Girl offers the same content to consumers is 40 countries. This is an example of a(n) :A)  transtheoretical perspective.B)  etic perspective.C)  emic perspective.D)  niche strategy.

Brittany Laskero · Accepted Answer

Final Answer : B, Explanation :  The Being a Girl campaign by P&G offering the same content in 40 countries is an example of an etic perspective, which focuses on universal truths and behaviors across cultures, rather than adapting to individual cultural differences.

P&G's "Being a Girl" offers the same content to consumers is 40 countries. This is an example of a(n) :

A) transtheoretical perspective.
B) etic perspective.
C) emic perspective.
D) niche strategy.

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Learning Objectives

Related questions

P&G's "Being a Girl" offers the same content to consumers is 40 countries. This is an example of a(n) :A) transtheoretical perspective.B) etic perspective.C) emic perspective.D) niche strategy.

Definitions

Learning Objectives

Learning Objectives

Related questions

P&G's "Being a Girl" offers the same content to consumers is 40 countries. This is an example of a(n) :

A) transtheoretical perspective.
B) etic perspective.
C) emic perspective.
D) niche strategy.