Asked by Daniel Juarez on May 02, 2024
Verified
Consumers who don't base purchase decisions on a brand's global attributes are referred to as:
A) global citizens.
B) antiglobals.
C) global agnostics.
D) global sceptics.
Global Attributes
Characteristics or features that can be applied or associated with a wide range of different items or entities, often in the context of coding or product specifications.
- Understand the perspectives and strategies in global marketing against cultural differences and commonalities.
Verified Answer
CK
chandra kharelMay 02, 2024
Final Answer :
C
Explanation :
Global agnostics do not base their purchase decisions on a brand's global attributes, meaning they do not necessarily prefer global brands over local ones simply because of their global nature.
Learning Objectives
- Understand the perspectives and strategies in global marketing against cultural differences and commonalities.
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