Organizations spend a great deal of time and money getting employees to identify with organizational beliefs, values, and goals because cultivating a sense of identification encourages employees to behave in ways that serve the best interests of the organization.

Identification

The process of associating oneself with particular groups, ideals, or characteristics, contributing to one's sense of identity.

Organizational Beliefs

The shared values, principles, and norms that characterize the culture and behaviors of an organization, influencing its decision-making and practices.