Once a company has decided to pursue a global market, it will explore the four Ps. List the potential global product strategies a firm can employ.

There are three potential global product strategies: (1)to sell the same product or service in both the home-country market and the host country; (2)to sell a product or service similar to that sold in the home country, but to include minor adaptations; and (3)to sell a totally new product or service in the host country.