Asked by Waseem Nazir on Jun 07, 2024
Verified
How could a marketer adapt a product to appeal to international markets? Give a specific example.
International Markets
Markets that extend beyond a country's boundaries, involving the trading and selling of goods and services across the world.
Product Adaptation
The process of modifying a product to better suit the needs or preferences of a specific market or demographic.
- Acquire knowledge on the international product approaches employed by enterprises planning to expand globally.
Verified Answer
ZK
Zybrea KnightJun 08, 2024
Final Answer :
Responses will vary widely, but students should recognize the importance of local tastes and preferences while bearing in mind the importance of economics of scale that might be realized through standardization.
Learning Objectives
- Acquire knowledge on the international product approaches employed by enterprises planning to expand globally.
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