In what three ways are global segmentation, targeting, and positioning more complicated than domestic STP?

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Angelica Calderon · Accepted Answer

Final Answer : First, firms considering a global expansion have much more difficulty understanding the cultural nuances of other countries. Second, subcultures within each country also must be considered. Third, consumers often view products and their role as consumers differently in different countries.

In what three ways are global segmentation, targeting, and positioning more complicated than domestic STP?

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