Asked by Johnny Reyes on May 13, 2024
Verified
Neuromarketing techniques can help to overcome "can't say" or "won't say" limitations.
Neuromarketing Techniques
Marketing strategies that apply neuroscience principles to analyze consumers' sensory responses to marketing stimuli, aiming to improve advertising and product designs.
"Can't Say" Limitations
Constraints in surveys or questionnaires due to participants choosing not to answer or being unable to provide a response.
"Won't Say" Limitations
Restrictions or challenges in data collection and research when participants refuse to provide answers or give an opinion, leading to incomplete or biased data.
- Comprehend the various forms and uses of observational research within the field of marketing.
Verified Answer
IB
iffat BashirMay 17, 2024
Final Answer :
True
Explanation :
Neuromarketing techniques, such as brain imaging and physiological tracking, can uncover consumer reactions and preferences that might not be accessible through traditional surveys or interviews, thereby overcoming the limitations of respondents who either cannot articulate their feelings or choose not to.
Learning Objectives
- Comprehend the various forms and uses of observational research within the field of marketing.