What are some of the methods marketers use to conduct research and solve marketing problems? Include at least one specific print source.

Methods can include asking someone for information directly, such as in an interview, questionnaire, or survey. To collect data, LEGO Group marketing researchers might use a combination of: (1) observing the behavior of MINDSTORMS® users, and (2) asking users questions about their opinions of the MINDSTORMS kits. Observing people and asking them questions are the two main data collection methods. How successful is LEGO Group's marketing research and design strategy for its MINDSTORMS products? Among younger users alone, tens of thousands of elementary and middle school teams face off in competitions around the world each year. It is also important to make use of already collected information or statistical data. This information can come from texts, periodicals, and journals. The American Marketing Association offers both the Journal of Marketing and the Journal of Marketing Research as excellent resources. Two special methods include sampling and statistical inference.