Miranda is analyzing opportunities for her company. What decision is least likely to provide the company with a sustainable competitive advantage?

A) lowering prices
B) having a well-known brand name
C) achieving high levels of customer satisfaction
D) using patented technology
E) creating an efficient supply chain

Lowering prices may provide a temporary competitive advantage, but it is not sustainable in the long term as competitors can easily copy it. Sustainable competitive advantage comes from unique resources or capabilities that competitors cannot easily replicate, such as a well-known brand name, high levels of customer satisfaction, patented technology, or an efficient supply chain.