A marketer at General Mills in charge of international expansion wants to determine Kellogg's market share in Mexico. What type of marketing activity should she apply?

A) ​Tactical planning
B) ​Internal analysis
C) ​Competitive intelligence
D) ​Environmental scanning
E) ​Situation analysis

Competitive Intelligence

Competitive intelligence involves gathering and analyzing information about competitors' activities, strategies, and strengths, to inform business decision-making.

Market Share

is the portion of a market controlled by a particular company or product, typically expressed as a percentage.