Asked by Abdulaziz Bin Dharman on Apr 25, 2024
Michele was out shopping with her friends for a dress to annual spring ball. The girls decided that they were all going to go sleeveless and wear long gloves. Michele found a dress she adored but it had long flowing sleeves. Her friends told her if she bought that dress she would have to sit at a different table that night. Michele did not buy the dress. This is an example of what type of power?
A) coercive
B) information
C) legitimate
D) media
Coercive Power
A form of power that is based on the ability to enforce compliance through fear or threats.
- Absorb the understanding and outcomes of multiple power bases in social and consumer activities.
- Analyze the role of conformity and nonconformity in consumer behavior and group dynamics.
Learning Objectives
- Absorb the understanding and outcomes of multiple power bases in social and consumer activities.
- Analyze the role of conformity and nonconformity in consumer behavior and group dynamics.
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