Asked by Kenneth Blake on Apr 25, 2024

Jason was at an exciting ball game and found himself standing on his seat shouting insults at the referee. He couldn't even remember standing up. This is an example of the risky shift created by group dynamics.

Risky Shift

A phenomenon where group decisions tend to be more extreme, often riskier, than the initial inclinations of its individual members.

Group Dynamics

Group dynamics refers to the study of behaviors and psychological processes occurring within a social group or between social groups.

  • Assess the influence of conforming and not conforming on consumer behaviors and intergroup relations.