Media relations and image management often become ends in themselves;strong negotiators can consciously stage their performance before radio microphones or television cameras in order to win public opinion to their side,which will then put pressure on the other party to concede.

Media Relations

The strategic management of interactions and communication between an organization and the media to influence public perception.

Public Opinion

The collective attitudes, beliefs, or views of the general population about issues or subjects.

Stage Performance

The act of presenting a work of art, typically drama or music, in front of a live audience on a stage.