Asked by Makaylee Wright on May 08, 2024
Verified
Advertising relies on earned media,while public relations relies on paid media.
Earned Media
Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, social media buzz, or editorial content.
Public Relations
The professional maintenance of a favorable public image by a company, organization, or individual.
Paid Media
Advertising or promotional content that is paid for by an organization, including traditional and digital media formats.
- Determine the main objectives of strategies in media relations.
Verified Answer
Learning Objectives
- Determine the main objectives of strategies in media relations.
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