Asked by Aydee Esparza on Jul 15, 2024
Verified
__________ marketing is the process of creating, communicating, and delivering value to customers in a way that recognizes and incorporates the concept of sustainability.
Sustainable Marketing
Marketing strategies and practices that not only meet the company's goals but also have a positive impact on society and the environment, ensuring long-term brand and environmental sustainability.
- Understand the application of green marketing and its impact on both businesses and consumers.
Verified Answer
HG
Learning Objectives
- Understand the application of green marketing and its impact on both businesses and consumers.