Employees at People 1st Credit Union are encouraged by management to establish long-term buyer-seller relationships. They strive to learn each customer's name so that they can be greeted as they walk in the door. This is an example of which business concept?

A) marketing concept
B) production concept
C) relationship marketing
D) customer marketing

Question

Westside Gemini · Accepted Answer

Final Answer : C, Explanation :  This is an example of relationship marketing, which focuses on building long-term relationships with customers rather than just making a single sale. By learning each customer's name and greeting them personally, the credit union is working to establish a lasting connection.

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