Roshan, the marketing manager at Kalx Inc., wants to check if the latest marketing campaign was successful in increasing the sales of PCs for the company. Which of the following steps must he take to measure the sales performance of the organization?

A) Determine where he stands vis-à-vis objectives.
B) Define the objectives.
C) Develop premises regarding future conditions.
D) Evaluate results and revise plans if needed.
E) Analyze alternatives and make a plan.

To measure the sales performance of the organization, Roshan must evaluate the results of the latest marketing campaign and compare them to previous sales performance. If the campaign was successful, there should be an increase in PC sales. If it was not successful, he may need to revise future plans to improve sales. Therefore, D is the correct step to take. The other options listed may be important in the overall marketing process, but for measuring sales performance specifically, evaluating results is the most important step.